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How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand
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Nike sends mixed messages on supporting global track & field, or, are they? Six deep thoughts on appreciating Nike Sports Marketing - runblogrun
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Nike's track and field overlord John Capriotti retires amid cost-cuts in sports marketing operation - oregonlive.com
![How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand](http://kennethcortsen.com/wp-content/uploads/2018/02/Sk%C3%A6rmbillede-2018-02-12-kl.-20.39.13.png)